Friday, April 1, 2011

Create Wine Labels With Photos

A professional-looking label can be a reward for your wine-making efforts, even if the product is only for friends and family. Using photos for the label is good way to modernize and personalize your label, and there are a few tricks that can make it especially pleasing to the eye.








Instructions


1. Take photos you'd like to use for the label. These might include photos of wine glasses, grapes, a vineyard or an object or location that pertains to your "brand." For example, if the wine comes from grapes in Washington, take photos of the Seattle skyline or Mt. Rainier. The photos should be simple; attention to white space is key to any product label. Consider setting up a white backdrop or photo box to isolate an object.








2. Create the format for the label in a photo-editing program, such as Adobe Photoshop. It should be 3.87 inches by 4.62 inches (invert for a horizontal label).


3. Select one photo to bleed (cover the entire label) or to serve as the focus of the label. If you're using a photo of an isolated object that does not have a white background, use cropping tools to remove all background details.


4. Choose two fonts that are interesting yet easy to read; one will be for the brand and the other for the text. Experiment with the spacing between characters to create a different appearance while using the same font. All-caps lettering is often a good option.


5. Choose a color for the text. Black signifies simplicity and professionalism. Other colors typically should be avoided because they might clash with the photo or make the label appear cluttered.


6. Add the wine information to the label. This should include the brand, the type of wine, the year of bottling, the alcohol by volume and the region in which it was made.


7. Arrange the photo and text using the photo-editing software. If you're using a full-bleed photo, it can bleed both vertically and horizontally or only horizontally.


8. Print in high resolution (300 dpi) on label paper (one-sided sticky paper, shiny or matte) and adhere it to the wine bottle.

Tags: photo bleed