Audience development is specialty field in public relations found within the marketing departments of concert halls, theaters and arts and cultural centers. The goal of audience development managers is to conceptualize, create and follow through with large-scale marketing and public relations initiatives to maintain audiences. These professionals attract new audiences to their arts organizations or establishments through a variety of means, including social media, e-marketing and direct-mail advertising campaigns.
Salary
According to a 2009 salary survey by Audience Development magazine, audience development managers in the consumer market earn a mean salary of $88,700. This figure equates to an hourly rate of $42.64 over the course of a 40-hour work prior to the deduction of taxes and benefits. This figure falls slightly higher than national estimates for public relations specialists according to a 2010 survey by the Bureau of Labor Statistics. The BLS data indicates that public relations employees earn an annual mean wage of $69,700, or $33.51 before deductions.
Salary By State
According to the Bureau of Labor Statistics, public relations specialists earn more in the District of Columbia than any other location in the United States. The annual mean wage for employees in this discipline in that state was $82,540 as of 2010, a pre-deduction wage of $39.68 per hour. Other high earning states include Massachusetts ($62,140), Colorado ($61,650) and Vermont ($50,300). Wages for this profession were lowest in Mississippi, Kentucky, West Virginia, South Dakota and Montana.
Factors Affecting Earnings
The main factors affecting earnings the earnings potential of audience development managers are size and scope of the employing institution or organization, seniority level and number of subordinates. Small arts organizations or institutes at the low end of the salary spectrum can consist of small staffs who share numerous duties, audience development among them. In large-scale arts or culture organizations with extensive marketing departments, the position of audience development manager can be accompanied by project-management responsibilities and the oversight of a small staff of subordinates, leading to increased potential salary.
Relevelant Background Skills
Audience development managers must posses experience in administrative or logistical support of arts programs or institutions, even on an internship or volunteer basis. A bachelor's level degree or previous professional experience in public relations, non-profit management, marketing or community relations is also appropriate. A knowledge of contemporary national and international arts and entertainment touring trends is also beneficial. The team-oriented aspects and group-centric nature of the position also makes exceptional communication, creative and diplomatic problem solving skills desirable.
Related Posts:
Salary Of Territory Development Managers
Terrritory development managers enhance customer relations with new business customers.Territory development managers work for wholesalers and manufacturers. They primarily sell products and servi...
Business Development Manager Careers
Business development managers help get new business for a company.A business development manager helps companies and organizations increase their business by developing strategies to reach new cus...
Retail Marketing Manager Job Description
Retail marketing manager jobs are highly competitive.Retail marketing managers coordinate with marketing research departments and product development workers to establish strategies for marketing...
Salary Range Of A Marketing Director In An Arts Nonprofit Organization
In an arts non-profit organization, a marketing director is a key person. Such an organization does not survive without an audience for its performances, viewers for its showings, or participants...
Obstetrics Sonographer Salary
Obstetric sonograms capture images in real time.Obstetric sonographers belong to the employment category of diagnostic medical sonographers. They use sophisticated equipment that generates high-fr...
