McVitie's is a brand made by United Biscuits in the United Kingdom. The McVitie's concept involves the manufacturing and distributing of the company's biscuits, which are specifically designed to aid consumers in the digestion process.
Digestive Biscuits
McVitie's manufactures semi-sweet biscuits made to assist consumers with digestion. Made using both wholewheat and white flour, the biscuits are soft and firm. The company attributes the biscuits' digestive properties to the high amounts of baking soda contained in the snacks.
Variations
Over the years, McVitie's introduced variations of the plain digestive biscuit. McVitie's Chocolate Digestives offer a sweeter version of the snack, with each biscuit dipped in milk chocolate. In addition, McVitie's sells cookies and tea biscuits, though these products are not marketed as digestion aids.
History
McVitie's started using this digestion concept more than 100 years ago. The employee who developed the digestive biscuit was Alexander Grant. As of 2008, the McVitie's brand has a market share of more than 70 percent for digestion biscuits made in the United Kingdom.
Tags: biscuits made, digestive biscuit, made United, McVitie brand, more than, United Kingdom